How Is A Blog Important To Your Business

  Any business owner will tell you that it is not just enough to preach about your business. You have to give more to your clients.

Business blogging is the next great way of giving to your client. It has evolved to become an essential part of inbound marketing strategies.

So, am sure you are wondering what business blogging is.

Business blogging is a marketing strategy that uses blogging to make your business more visible in the online world. A business blog focuses on topics related to what the business offers. For instance, a marketing agency’s blog will cover topics on marketing and related fields such as advertising and Public relations. Ideally, your blog will be within your website; that is a page within your website.

So now let’s move on to how important a blog is to your business;

It helps establish your business as an industry leader

The best blog is one that gives the client answers to some of the client’s unanswered questions and gives educational content.

Take for example a client who is starting up a business and has no clue on how to come up with a marketing strategy or how important a marketing strategy is. If your blog provides them with such information, chances are they will consider your marketing agency should they require your services because they view you as knowledgeable in matters marketing.

To build relationships

Relationships take long to build and one of the key determinants in building relationships is trust. Blogging will help you gain trust and goodwill from your clients and prospects when you give helpful information freely without necessarily selling to them. This shows the client that you actually care about their welfare. Trust is so powerful, that is why most people will buy from businesses that they have been referred to by their friends and family.

You can use blogging to slowly establish goodwill and trust with your clients and eventually build a relationship with them. The next effect will be that they will also refer other people to you.

You can creatively sell your services or products in the blog post or put a call to action at the end of the post. This is now where inbound marketing comes into action. A call to action can be a download  a free guide, ask for a quote, book for an appointment, request for a consultation or even subscribe to our newsletter.

To Boost your SEO

First of all, what is SEO? This is a strategy used by marketers to make their websites rank highly on the search engines through the use of selected keywords. How it works is that when a person types in their query, then your website appears on the top page of the search results. This definitely ensures traffic to your website.

With blogging, you can either use keywords, link building or even both to improve your SEO.

Drive traffic to your website

You can use your blog in collaboration with your social media to drive traffic to your website by producing good quality relevant content that is shareable. Once you publish a post, you then post the links on your social media pages with great visuals. Make sure that you integrate your blog with your social media.

You can also just post links to your website directly from your blog. What we call inbound links. You can also post links to specific landing pages in your website.

  1. For long term marketing

Blogging is also a long term marketing strategy. A successful blogger will confirm to you that blogging does not yield instant results. This is a strategy that you invest in and give it time to yield results. The advantage is that the impact is also long term.

A blog post compared to social media content has a longer life. What I mean is that once you publish a post, it will always be available to new readers for years unless of course you deactivate your blog or you collapse your website. That means that one blog post will bring you leads for quite some time. So long as you create quality content with a catchy headline, you can count on your post for years to come. You can just keep updating it and refreshing it.

These are more than enough reasons for you to start a blog for your business today. Remember with every blog post, you increase your chances of online visibility. Since your blog is within your website, a new post will increase the number of pages in your website and the higher the number of website pages the higher the possibility of being ranked highly by search engines. So having a blog is a more organized way of adding more pages to your website without cluttering it.

Probably you are wondering how you will reach your target audience for your blog. Don’t fret, there are a number of tested and proven ways that you can implement to ensure that your blog reaches to not only the targeted people but even more. Ways such as:

  • Posting your blog links on your the social media. Your business must already be active  in the social media platforms
  • Email marketing
  • Publishing long articles and publishing lots of posts. As many as 16 articles a month
  • Guest blogging
  • Joining online forums
  • Link building

Small businesses that are already blogging get at least 126% more lead growth as compared to small businesses that do not blog. Tweet (Source: ThinkCreative). This is clear evidence that by not blogging you are losing out on not only online visibility but also potential leads that would have been converted to sales. In this era of technology, you cannot just afford to be modest with your marketing strategies. To keep up with the stiff competition you must be innovative and adaptive to the changing technology trends. Back in 2002 when blogging was taking root, many businesses considered blogging to be a personal hobby and would not be seen in the blogging space. Almost 2 decades later and businesses are scrambling for the small blogging space that is not crowded.

I hope you can see that blogging is a cheap way of increasing your visibility while establishing authority and driving traffic to your website.

How to Write Product Descriptions That Sell

  Product descriptions are known to drive sales to any business. They are known to highlight the products features, the problem that product can solve as well as the benefits derived from using that product. When product descriptions are written in an informative way, they can bring traffic in your business leading to profitable sales.

You may be having good products to sell but not inform your client well through product description. With so much competition online, it is crucial to concentrate on your product descriptions well and take the message home. No matter how good your products seem to be, you need to let your clients know about their benefits.

So how do you write product descriptions that sell?

  1. First write with the target audience in mind

This is the first thing to consider before drafting your product description. The target may be anybody interested in purchasing your product. So ensure that the product you are selling reaches to right people depending on what you are selling. For example if you are selling kids shoes, the mothers are your target. Make sure the message reach to them by advertising in mother’s forums.

Some extra tips to put into consideration under target audience are the gender, age, location, education level, interests and the language. These will help different people to get your products using a simple search.

  1. Highlight the products benefits

After getting to the audience, then discuss what benefits your users will have once they use your product. This is where you should put emphasis on your products. Most people while looking for products to buy, products benefits are some of the things they look out for.

So under this you can describe every detail about your product. Where can it be used? Why should the audience consider buying it over the others? Tell you clients about the quality used for your product. Let them get all the details of your product and get satisfied that your products are useful for them in the long run.

If your products need instruction on how to use them, under this section you can teach your clients how to use them.

  1. Choose the best format for your description

This is another crucial stage of your description. There are several ways that one can use to format their description. Most consumers also look out at this section to have more details about your product. Let’s discuss a few formats that you can use.

  1. Choose to describe your products in two or three paragraphs. Clients go through the paragraphs first and get to understand your products. A paragraph portrays a well-deserved explanation of the product and this can give the client confidence that they are purchasing a good product.
  2. Use bullet points to put emphasis on your products. This also another way of helping clients to get the best features of your products fast. They go through the bullet point and are able to grasp some useful information.

Create a tone. You can choose the tone to used depending of the products you are selling. Make sure you understand the tone variations, whether you should use a friendly tone or a formal tone. Be creative enough but avoid sounding irrelevant.After that now advertise your product. You can do this through social media and other platforms to bring sales.

  1. Avoid making your description lengthy

People get tired going through a hundred pages to just get useful information about a certain product. Make your product description short, precise and informative. If you feel your products need to be a bit lengthy, ensure that they engage the consumers. So use a tone that is fun and interesting so that you consumers can enjoy reading. You can add a comment section under this, to allow the consumers engage you. This way you will be in a position to understand what exactly your consumers want.

  1. Make your description special by telling a story

Have you ever read a product description that has a storyline? They always tend to be very informative and special. Whenever a client comes across such a product, they relate to the story behind the product. This is very interesting because you can also get referrals from such.  So ensure that your product has a storyline behind it and let it be engaging to your audience. Something they can always relate to.

  1. Optimize your copy

When people are looking for products they choose certain key words. You can choose to put key words in targeted places because not all keywords can be found by Google search. So when you are writing your product description, put emphasis on the page titles, ATL tags and meta descriptions. Ensure that in the highlighted areas you have used keywords. This will automatically feature in the SEO making your description to reach the audience fast.

  1. Use images and video in your description

Products description with images always looks appealing. Who doesn’t want to go through a well-crafted description with images to relate too? Most consumers skip the description part and just look out at the images. The images tend to describe more on your products according to some people. Most consumers think that images are better compared to those lengthy descriptions. So you can choose images online that best suits your products and add short descriptions.

There are other consumers who look out for videos. Videos have a way to explain how the products are used and their benefits. Focus on how to help your consumers benefits from your products while doing videos. Do your research well and you will understand what to tell your consumers


The secret in a good description is the ability to engage your audience. It doesn’t matter how good your product is if you pen a boring description. Make sure that your consumers grasp the best part of your product. With the above tips, you can craft your product description like a pro and get sales.